Does Your Facebook Ad Text Matter?
I have never put much thought into my Facebook ad text and tend to run with the generic - if you love * then like my page. Has this been a mistake? Does your ad text matter? I ran an experiment to find out.
The Premise
Facebook Page Like Ad Text Doesnt Matter
This is what i believed before running this experiment.
For the experiment, I ran 6 different identical campaigns - apart from the ad text.
All of the campaigns would have the same budget of £50.
From the intial results you can see that there were differences, but nothing like what we saw when testing different ad creatives.
Now You Want To Know
Which Text Was The Winner
A - Love cut flowers? Get daily flower growing tips & inspiration! LIKE our page for a blooming good time!
B - FLOWER LOVERS! LIKE our page for daily flower growing tips!
C - Do you love cut flowers? Then LIKE our page for lots of flower growing content!
D - FLOWER LOVERS UNITE! Like our page for a blooming good time! Get ready for a feed full of flower growing content, tips & inspiration!
E - Tired of buying expensive bouquets? Learn to grow & arrange your own stunning flowers at home! Like our page for expert tips, tricks and inspiration!
F - Dream of growing your own stunning cut flowers? Join our community to learn how!
So, after all of that testing - the winner was the standard. If you love *, then like our page 😂. At least we know now for sure that this is a good choice!
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